Iliyana Stareva

Global Partner Program Manager, HubSpot

Iliyana Stareva lives and breathes inbound marketing and PR for agencies. Iliyana spent three years in the PR industry throughout Germany and the United Kingdom, establishing the presence of some of the largest fast-moving consumer goods brands in the world in those markets. She was then recruited by HubSpot—the leading marketing and sales software as a service pioneer—to become one of its first agency business consultants in Dublin, Ireland, where she helped dozens of marketing, content, PR, and web agencies double or triple their revenues. It was during that time that Iliyana developed the Inbound PR concept.

Earning rapid promotions at HubSpot, Iliyana is now Global Partner Program Manager where she plans and executes major cross-functional change across the globe and drives company-wide partner-first initiatives. 

In addition to Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound (2018), Iliyana is also the author of Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR (2013) and Social Media—Key for Sustainability Communications (2013).

Iliyana spends her free time dancing salsa or writing about Inbound PR, inbound marketing, and agency business on her blog at